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The Benefits of Using a Freelance Writer to Generate Quality Content

When most business owners think of freelance writers, they think of someone who can help them with the occasional blog post or article. But freelance writers can do so much more. Using one in conjunction with your online content strategy can help you achieve better search engine optimization (SEO) results, as well as provide content people want to read. And more time on your website means more profit potential for you.

There are countless benefits to using freelance writers and content writing services to populate your website.

A freelance writer can create keyword-rich quality content.

If you want your website to rank well in the search engines, it’s important to use the most relevant keywords in your content. But it’s not enough to simply stuff your pages full of the right words and phrases. Keywords must be used in a way that seems natural, and they must be combined with other elements such as high-quality writing, an engaging voice, and purpose. A trained freelance writer can integrate the necessary keywords and search strings into well-written content that improves your search engine rankings.

A freelance writer can create high-quality, authoritative content.

It's difficult to find the time to create this web content yourself, especially when you are busy running a business. Along with the quality content a professional writer provides, you limit the opportunity cost of tackling this work yourself. For your website to rank well, the information you provide must be well-written, informative, and engaging. It also must fit into your overall marketing strategy. Who better to tackle these tasks than a freelance writer who does this type of work for a living?

A freelance writer helps keep your web content updated.

No one will return to your site if the content is dated or poorly crafted. One of the best things you can do to generate return business is keep your pages updated with fresh, relevant information. However, if you are not a writer, or your time is needed for other important tasks, it can be difficult to create the volume of unique content your website requires. By working with a specialized, professional freelance writer, you ensure fresh, evergreen content that keeps visitors coming back for more.

Acquiring content doesn't have to be difficult... Or costly.

There are many benefits to using a freelance writer to help populate your website, but a big hurdle for business owners is cost. Many agencies charge hefty fees, but you aren't just paying for their writing services. In reality, you are also paying for their salespeople, the marketing department, their web development team, and many other facets of the company. Despite the steep price tag, you may not have access to the same writer across assignments. This could mean issues with quality and tone. Remember, these agencies are a go-between for you and the writer. This means you spend more money with them than you would dealing with a writer directly.

Using a freelance writer leaves you and your team time to tackle other work.

Building your website using the latest tools and technology is daunting enough. Chances are your website developer or graphic artist is not a professional writer. Even if you have writers on staff, their time may be spent drafting press releases and marketing materials, not creating meaty content to post online. Although your site may showcase the most relevant information about your business, if it does not include well-written, engaging content with an SEO focus, you are lacking several crucial ingredients to drive business your way.

Why Content Visionary?

Content Visionary is not another content mill. We offer professional writing services without the expensive price tag. We write all our content in-house instead of outsourcing it to external contractors. This means less time to get started and faster content completion.

We write in a variety of styles. Need a press release that breaks the normal boring regurgitation of facts? How about a blog or an article that reflects your brand and style? Look no further! Our niches include education, finances, health and well-being, and even lifestyle topics such as home, pets, and parenting. Need something specific or in a different industry? No problem! We are quick learners and can adapt our work to reflect your specific needs.

Hiring a freelance writer is a smart move for business owners who want to improve their website content. By working with a freelance writer as part of a professional content writing service like Content Visionary, you ensure better SEO results, quality content, and timely updates for your website.

Best of all, you don't have to break the budget to achieve excellent results! If you are tired of paying for high-priced content services with questionable quality and lengthy turn-around times, consider giving Content Visionary a try. We work directly with clients to assess their needs and understand their brands. This means less money out of your budget and a higher quality product tailored to meet your unique needs.

Along with quoting new projects, we have copyright-free content available for immediate purchase. For a small upgrade fee, we can modify the text to reflect your business and SEO needs. Once purchased, the content is yours to use as you see fit. No bylines required.

Interested in learning more? Contact us today to learn how Content Visionary can help facilitate your content needsIf you already have something specific in mind, like a press release or blog topic, check out our available services and pricing.