The Benefits of Using a Freelance Writer to Populate Your Website

When most business owners or marketing directors think of freelance writers, they think of someone who can help them with the occasional blog post or article.

But freelance writers can do so much more, especially when they are partnered with a content writing service. In fact, a freelance writer can be a key part of your web content strategy—and using one can help you achieve better search engine optimization (SEO) results.

The Benefits

There are countless benefits to using freelance writers and content writing services to populate your website. 

A freelance writer can create keyword-rich quality content.

If you want your website to rank well in the search engines, it’s important to use the most relevant keywords within your web content. But it’s not enough to simply stuff your pages full of the right words and phrases. Keywords must be used in a way that sounds natural, and they must be combined with other elements such as high-quality writing, user experience, and purpose. 

This is where using both freelance writers and a content writing service are helpful. A content writing service researches the best keywords to use to achieve your content goals. A trained freelance writer integrates this information into quality content that sounds natural while helping to improve your search engine rankings.

A freelance writer can create high-quality, authoritative content.

For your website to rank well, it’s not enough to simply have keyword-rich content. Your information needs to serve a purpose other than just fulfilling a keyword quota. 

Your web content must be well-written, informative, and engaging. It also must fit into your overall marketing strategy. Who better to tackle these tasks than a freelance writer who does this type of work for a living?

It's difficult to find the time to create this web content yourself, especially when you are already busy running your business. Along with the quality content professional writers provide, you limit the opportunity cost present of tackling this work yourself. 

Content writing services can help you create the high-quality content you seek while improving your website’s SEO and attracting more visitors. And more visitors equal more potential for revenue. So, what are you waiting for?

A freelance writer helps keep your web content updated.

No one will return to your site if the content is old or dated. One of the best things you can do is keep your pages up to date with fresh, relevant web content. 

If you are not a writer, or your time is spent with other important tasks such as managing your business, it can be difficult to create and post this new content on a regular basis. Look no further! By working with a specialized and professional freelance writer, you can ensure both fresh and evergreen content to keep those repeat visitors coming back regularly for more.

Hiring content writing services doesn't have to be difficult... Or costly

There are many additional benefits to using a freelance writer to populate your website, but probably the biggest hurdle for you, the business owner, is cost. Some of the larger agencies charge hefty fees for their writers. And you may not work with the same writer from piece to piece, which lends itself to issues with tone and voice continuity of the articles you post.

But you don't have to break the budget to get excellent results! 

Why you need a content writing service

Building your website using the latest tools and technology is daunting enough. And chances are, your website developer, is not a professional writer. So, while your pages may pop and your site includes relevant information about your business, it might be lacking one crucial ingredient—well-written, engaging web content.

What's a business owner to do? Even if you have writers on staff, their time may be spent creating press releases and marketing materials, not crafting meaty content to post online. And many freelance writers and content writing services charge an arm and a leg for their assistance.

Why Content Visionary?

We offer professional content writing services without a professional price. We write all our content in-house instead of outsourcing it to a team of external contractors. This ensures less lag time and faster content creation and updates. Plus, we write on a variety of specialties. Need a press release that breaks the normal boring regurgitation of facts? Or a white paper or blog that reflects your brand and style? Look no further! We also write about education, finances, health and well-being, the art and craft of writing, and even lifestyle topics such as home, pets, and parenting.

Look no further

Tired of paying for high-priced content services? Unsure of the quality or turn-around time you'll receive as one of the masses? At Content Visionary, we work individually with clients to assess their needs and understand their brands. We eliminate the middleman, which means less money spent on your end and the ability to provide a better product on ours.

Hiring a freelance writer is a smart move for business owners who want to improve their website content. By working with a freelance writer as part of a professional content writing service, you can ensure better SEO results, quality content, and timely updates. And with Content Visionary, you don't have to spend a fortune to get excellent results. 

Contact us today to learn more about our content writing services and what we can do to improve your online presence.

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