3 Benefits of Using a Professional Content Writer

When most business owners think of content writers, they think of someone who can help with the occasional blog post or article. But professional content writers do so much more.

Using a content writer in conjunction with your online strategy can help you achieve better search engine optimization (SEO) results, as well as provide posts and other information people want to read. And more time on your site means more profit potential for you.

Why Use a Professional Content Writer?

There are countless benefits to using a professional content writer to populate your website.

1. Content writers create keyword-rich, quality text.

If you want your website to rank well in the search engines, it’s important to use the most relevant keywords in your content. But it’s not enough to simply stuff your pages full of the right words and phrases. Keywords must be used in a way that seems natural, and they must be combined with other elements, such as high-quality writing, an engaging voice, and purpose.

A trained content writer integrates keywords and search strings into well-written text that improves search engine rankings.

2. Professional content writers create authoritative content that reflects your business interests.

It's difficult to find the time to create web content yourself, especially when you are busy running a business. Along with achieving quality, using a professional content writer minimizes the opportunity cost of tackling this work yourself.

For your website to rank high in a search engine, the information you provide must be well written, informative, and engaging. It also must fit into your overall marketing strategy. Who better to tackle these tasks than a freelance writer who does this type of work for a living?

3. Content writers ensure your website stays current.

No one will return to your site if the content is dated or poorly crafted. One of the best things you can do to generate return traffic is keep your pages updated with fresh, relevant information.

If you are not a writer, or your time is needed for other important tasks, it can be difficult to create the volume of unique content your website requires. By working with a specialized, professional writer, you ensure fresh, evergreen content that keeps visitors coming back for more.

Acquiring professional content doesn't have to be difficult... Or costly.

There are many benefits to using a content writer to populate your website, but a big hurdle for business owners is cost. Many agencies charge hefty fees, but you aren't just paying for their writing services. You are also paying for their salespeople, the marketing department, their web development team, and many other facets of the company.

Despite the steep price tag, you may not have access to the same writer across assignments. This could mean issues with quality and tone.

Remember, these agencies are a go-between for you and the writer. This means you spend more money using their services than you would if you dealt with the writer directly.

Using a professional content writer dedicated to your work
instead of relying on content mills dedicated to quick turnoverleaves you and your team time to tackle other tasks.

Why not try a professional content writer?

Building your website using the latest tools and technology is daunting enough. Chances are your website developer or graphic artist is not a professional writer. And even if you have writers on staff, their time may be spent drafting press releases and marketing materials, not creating meaty content to post online.

Although your site may showcase the most relevant information about your business, if it does not include well-written, engaging content with an SEO focus, you are lacking several crucial ingredients to drive business your way.

Hiring a content writer is a smart move for business owners who want to improve their website traffic. By working with a professional writer, you ensure better SEO results, quality content, and timely updates. Best of all, you don't have to break the budget to achieve excellent results!

Learn more about Content Visionary
and how we can help you achieve your content-related goals.

benefits of using a content writer